Good News For The 6% Of The U.S. That Doesn’t Have Cable or Satellite Who Want To Pay More To Get Less: Showtime Announces Standalone Streaming Service

shoCord-cutters rejoice… or something.

Following in the footsteps of HBO and making a big to-do about nothing, Showtime, the network you really only subscribed to for Dexter (…and maybe Homeland), announced today the launch of their HBO Now-like standalone service in July, simply called – wait for it… – Showtime.

What Showtime the Showtime (the name for the service that we’ve made up for free) didn’t spend on marketing to come up with a clever three-letter name like HBO Now (it’s safe to assume “Showtime Ass” was pitched at least once for a variety of metaphorical reasons at some point but was rejected) is being used to pass savings on to the glorious cord-cutting 6% of U.S. households that don’t already subscribe to cable or satellite television services giving them the pleasure to pay $10.99 ONLY for an app that is accessible for free with a Showtime (not to be confused with Showtime the Showtime) cable/satellite subscription along with a dozen other Showtime channels included for roughly the same price in a cable or satellite subscription… waitaminute… let’s walk that back a bit.

Like with HBO Now, the only cord-cutters that will be able to pay more to get less will be Apple device owners (right now). Come to think of it, “paying more to get less” perfectly describes Apple device owners regardless of these standalone services.

Confused?  Well, allow us to set you straight.

These standalone apps are a sham and have very little impact on 94% of the television viewing audience who already subscribe to cable or satellite.  Why?  Well, this is why…

The Internet-based cord-cutting warriors have convinced themselves and their followers that these standalone services exist based as a reaction to the premise that people hate their cable/satellite provider sooooooooo much and want a la carte programming options sooooooooo badly because they’re sick of paying for channels they don’t watch that they can’t wait for an opportunity to cancel their subscriptions so they can subscribe to a HBO (or… Showtime… we guess).

And there’s the fallacy.  NO ONE is subscribing to cable/satellite for the privilege of then paying an additional fee to subscribe to premium channels. They may not care for HGTV but they DO watch other networks and they didn’t just subscribe to cable just to watch flipping Game of Thrones! Anyone who claims that this is the case and that these services are designed with that in mind is just completely full of crap.  They are designed to do exactly what has been alluded to multiple times here: tap into the 6% of the audience that doesn’t subscribe to cable/satellite.

Forget all the hype, forget all of the dire predictions from re: the demise of cable/satellite because of these standalone apps from financial news outlets that really should know better, this nonsense isn’t about taking down cable with a cord-cutting revolution, it’s about getting to customers who never had a cord to begin with (or did but cut it beforehand).  It’s a tiny sliver of the market that has no impact on cable/satellite providers.  It’s not about them, it’s about competing with Netflix… duh.

From The Street:

HBO CEO Richard Plepler repeatedly rejected the notion that an HBO stand-alone service will cannibalize pay-TV. The decision to go “over-the-top,” the industry term for set-top boxes that stream video to the television, Plepler said, is all about going after the 10 million U.S. homes that have an Internet connection but don’t subscribe to pay-TV. It’s about going after the additional 70 million homes that get pay TV but don’t get HBO.

Again… duh.

Dopey trailer and press release below…

Via Press Release…

SHOWTIME® TO OFFER STAND-ALONE SERVICE OVER THE INTERNET 

Service To Launch In Early July To Apple® Customers

NEW YORK – June 3, 2015 – For the first time ever, SHOWTIME will be offered over the internet as a stand-alone streaming service launching in early July, with Apple as its first partner. The stand-alone service will be called SHOWTIME, a brand already embraced by consumers as the home for cutting-edge original programming, sports and movies. The launch of SHOWTIME will coincide with the new seasons of the critically-acclaimed, hit series RAY DONOVAN and MASTERS OF SEX, premiering on Sunday, July 12th.

iPhone®, iPad®, iPod touch® and Apple TV® users will be able to subscribe to SHOWTIME as a stand-alone service on the SHOWTIME app anywhere in the U.S., for one monthly price ($10.99) to view on all Apple devices. To learn more about SHOWTIME, watch and share: http://s.sho.com/1FTryf8. Additional platforms and providers will be announced soon. The announcement was made today by Leslie Moonves, CBS Corporation’s President and Chief Executive Officer, and Matthew C. Blank, Chairman and CEO, Showtime Networks Inc.

“Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers,” said Moonves. “Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology.  This works best when you have outstanding premium content – like we do at Showtime – and when you have a terrific partner like Apple – which continues to innovate and build upon its loyal customer base.”

“At Showtime, we’re excited to offer consumers the opportunity to subscribe in new ways, by simply having an internet connection,” said Blank. “Our intent is to make SHOWTIME available to viewers via every manner possible, giving them an enormous amount of choice in accessing our programming, starting with the season premieres of our award-winning series RAY DONOVAN and MASTERS OF SEX.”

“We’re excited to offer Apple customers SHOWTIME’s live channels and extensive on demand library of great TV shows and movies, without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “iPhone, iPad, iPod touch and Apple TV customers will now be able to subscribe to SHOWTIME directly and instantly start viewing their favorite programming with the same simplicity as buying an app.”

Subscribers will have unlimited on demand access to every season of award-winning SHOWTIME original series, and hundreds of hours of movies, documentary and sports programming, as well as the live broadcast of the east and west coast feeds of SHOWTIME. Showtime will offer a 30-day free trial to new customers who sign up through Apple in July. Apple users simply need to go to the SHOWTIME app on their device to sign up and create a SHOWTIME account.  Subscribers can use their SHOWTIME account to watch the service across all supported devices, as well as online at www.showtime.com.

Showtime and its acclaimed original programming continues to make its mark on the cultural landscape. The network is home to one of the most successful programming line-ups in all of television, with hits that include HOMELAND, RAY DONOVAN, THE AFFAIR, MASTERS OF SEX, PENNY DREADFUL, SHAMELESS, HOUSE OF LIES, NURSE JACKIE, HAPPYish, EPISODES, and the anticipated new series BILLIONS and the limited series TWIN PEAKS. Original series play a key part in the network’s programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING® and the news magazine programs 60 MINUTES SPORTS and JIM ROME ON SHOWTIME. The network’s diverse slate of films includes Boyhood, Lee Daniels’ The Butler, Philomena,St. Vincent, The Imitation Game and Sin City: A Dame to Kill For.

SHOWTIME: ‘Shameless,’ ‘House Of Lies’ & ‘Californication’ Renewed

Via Press Release:

SHOWTIME® ORDERS ANOTHER ROUND OF SHAMELESS, HOUSE OF LIES & CALIFORNICATION

Following Record-Breaking Season Premieres And Continued Year-To-Year Audience Growth, All Three Hit Series To Return in 2014

showtime-logoLOS ANGELES, CA – (January 29, 2013) – After record-setting premiere ratings on the network’s Sunday night line-up and continued year-to-year audience growth, SHOWTIME has picked up brand new seasons of SHAMELESS, HOUSE OF LIES and CALIFORNICATION for 2014. The announcement was made today by David Nevins, President of Entertainment, Showtime Networks Inc.  Season-to-date, all three series are pacing above their prior seasons across platforms. The third of season of SHAMELESS is up 22 percent, currently averaging 5.4 million weekly viewers across platforms (vs. second season average of 4.4 million), and up 63 percent versus its first season (vs. 3.3 million). The second season of HOUSE OF LIES is averaging 3.2 million weekly viewers across platforms, up 10 percent from its freshman season (vs. 2.91 million), and the sixth season of CALIFORNICATION is averaging 3.1 million weekly viewers, up 21 percent versus season five (vs. 2.5 million). Production for the new seasons of all three series will kick-off in Los Angeles later this year.

“Californication, House of Lies, and Shameless possess highly distinctive comedic voices, and given that all three continue to grow their audience season after season – the pick-up decision was easy,” said Nevins. “I am incredibly excited to see what each of these series has in store for their next seasons.”

SHAMELESS, HOUSE OF LIES and CALIFORNICATION returned on January 13 with their highest-rated episodes ever, up double-digits versus their series averages and besting their prior season premieres and season finales. In its third week (January 27), SHAMELESS delivered 2.53 million viewers for the night, the series’ biggest total night ever, outperforming the season three premiere night (vs. 2.44 million – 2 plays). On Sunday, HOUSE OF LIES’ third episode was on par with its season premiere, which delivered the series’ best numbers ever, with 1.4 million viewers for the night across two plays. CALIFORNICATION’s third episode attracted 1.05 million viewers.

From Emmy® Award-winning television and film producer John Wells, SHAMELESS (Sundays at 9 p.m. ET/PT) stars Academy Award® nominee William H. Macy and Golden Globe® nominee Emmy Rossum.  Season three picked up several months after last season ended, with the Gallaghers each seeking their own unique version of the “American Dream.” Fiona (Emmy Rossum) realizes that it’s going to take more than earning her GED to make ends meet, and that a long term relationship with Jimmy (Justin Chatwin) isn’t as fulfilling as she expected.  Brothers Lip (Jeremy Allen White) and Ian (Cameron Monaghan) continue their ingenious scamming ways, which threatens Ian’s shot at West Point, while Sheila (Joan Cusack, in her Emmy Award-nominated role) and Jody (Zach McGowan) do their best to raise baby Hymie. Meanwhile, Frank (Macy) reappears south of the border with no idea as to how he got there. The series also stars Ethan Cutkosky, Shanola Hampton, Steve Howey, Emma Kenney, Laura Slade Wiggins, Noel Fisher and Emma Greenwell. Based on the long-running hit UK series, SHAMELESS is executive produced by Emmy Award-winning television and film producer John Wells, Andrew Stearn and Mark Mylod. Wells developed the series for American television. Paul Abbott serves as Executive Consultant. SHAMELESS is produced by Bonanza Productions, Inc. in association with John Wells Productions and Warner Bros. Television.

HOUSE OF LIES (Sundays at 10 p.m. ET/PT), which stars Don Cheadle in his Golden Globe® Award-winning and Emmy nominated performance as Marty Kaan, is a timely comedy that dives head-first into the shark tank known as corporate America. Marty is the big-money earner at Galweather Stearn, who commands a hot, young team known as The Pod: Jeannie (Kristen Bell), Clyde (Ben Schwartz) and Doug (Josh Lawson). Marty and The Pod’s work life revolves around first-class travel, top-shelf liquor and anything they can charge the client on a black Am Ex. Marty is the ultimate power player and under his direction, this ruthless, pull-no-punches team is here to beat the corporate suckers at their own game – and they’re loving every minute of it. This season, The Pod – especially Marty and Jeannie – must deal with the fall-out from the big merger showdown. On the home front, Marty is thrown when Roscoe (Donis Leonard Jr.) decides to move in with his unbalanced mother, Monica (Dawn Olivieri). The series is based on the hit tell-all book from best-selling author Martin Kihn (House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time). Produced by SHOWTIME, HOUSE OF LIES is created and executive produced by Matthew Carnahan. Jessika Borsiczky, Stephen Hopkins and Don Cheadle also serve as executive producers.

CALIFORNICATION (Sundays at 10:30 p.m. ET/PT) stars David Duchovny in his Golden Globe Award-winning role as hedonistic novelist Hank Moody, who struggles to be a good father to his college-aged daughter Becca (Madeleine Martin), while still carrying a torch for her mother, and his ex-girlfriend, Karen (Natascha McElhone). For the sixth season, noted actress Maggie Grace (Lost) has signed on for nine episodes as the infamous rock groupie Faith, who develops an unconventional relationship with Hank. She is joined in two episodes by her former Lost co-star Jorge Garcia as an old contact from Faith’s past. International comedy star Tim Minchin takes on the role of Atticus Fetch, a mad-as-a-hatter rock star who will write the music for the Broadway production of Hank’s hit novel.  Fetch enlists the ever-cynical Hank to collaborate on the project, which he calls “…a rock opera about love conquering all.” Notorious rocker Marilyn Manson will also make a guest appearance. CALIFORNICATION is created and executive produced by Tom Kapinos and executive produced by David Duchovny.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL and FLIX®, as well as the multiplex channels SHOWTIME 2, SHOWTIME® SHOWCASE, SHOWTIME EXTREME®, SHOWTIME BEYOND®, SHOWTIME NEXT®, SHOWTIME WOMEN®, SHOWTIME FAMILY ZONE® and THE MOVIE CHANNEL™ XTRA. SNI also offers SHOWTIME HD, THE MOVIE CHANNEL HD, SHOWTIME ON DEMAND®, FLIX ON DEMAND® and THE MOVIE CHANNEL™ ON DEMAND, and the network’s authentication service SHOWTIME ANYTIME®. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV®.

 

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