As you might have noticed, we’ve been covering the development of the Battlestar Galactica prequel series, Blood & Chrome since the moment it was announced back in late 2010, immediately following the cancellation of the the first BSG prequel series, Caprica. In March, a kick-ass teaser trailer was released for it at Wondercon and SyFy confirmed that they would be pursuing B & C as a digital series. Unlike some (namely every geek and geek-centric blog out there that thinks SyFy is in existence solely for them), we have no problem with this because we have been closely following the evolution of the television industry when it comes to revenue generation in this new era of the Internet and multi-outlet distribution and SyFy has been an innovator in this arena so it makes total sense for them. That being said, we are kind of surprised how they are doing it. Today, EW got the exclusive scoop that the series would be premiering Friday, November 9th on Machinama’s YouTube Channel.
From Entertainment Weekly:
“Here’s the raw essentials: BSG: B&C is a prequel movie being presented as ten, 7-12-minute episodes on young-male-targeted entertainment company Machinima’s YouTube channel, called Machinima Prime. The first episode will be released on Friday, Nov. 9, with the remaining episodes rolled out over the next four weeks. In early 2013, the two-hour version of B&C will air on Syfy, followed by the release of an unrated version on home video.
Such a three-tiered windowing release strategy (online, network and DVD, all within a few months) is considered unique for a TV series.”
Note how there is no word on whether or not there will be a series to follow the movie, so like everything else with SyFy, we’ll just have to wait and see. That being said, this is a unique approach in releasing this series on three outlets so close to each other and is promising simply for the fact that SyFy is trying to get as much revenue and buzz about this series as quickly as possible which suggests that they do want it to do well so that they can justify bringing it to full series.
That being said, I am really kind of shocked that they went the “webisode” route for the two-hour pilot movie (which will only have a runtime of 84 minutes without ads) but then again, I wan’t expecting such a quick turnaround with a network premiere and a home video release, either so it does make a little more sense considering those factors. I have to say, though, that I have no desire to wait a week for seven to twelve minute episodes so I guess I’ll just be waiting until the end when I can watch them at once or just wait for it to premiere on network.
Mark Steyn, president of SyFy:
“With its top-notch storytelling, pulse-pounding action, and cutting-edge visual effects, Blood & Chrome is the perfect extension of the Battlestar Galactica universe. We are thrilled to see this hotly-anticipated event premiere on Machinima, an online network that is unparalleled in its delivery of high-class digital content to millions of viewers.”
Battlestar Galactica: Blood & Chrome takes place in the 10th year of the first Cylon war. As the battle between humans and their creation, a sentient robotic race, rages across the 12 colonial worlds, a brash rookie viper pilot enters the fray. Ensign William Adama, barely in his 20’s and a recent Academy graduate, finds himself assigned to the newest battlestar in the Colonial fleet… the Galactica. The talented but hot-headed risk-taker soon finds himself leading a dangerous top secret mission that, if successful, will turn the tide of the decade long war in favor of the desperate fleet.