So, DirecTV has been dipping its toe in the water over the last couple of years saving scripted dramas that were ready to be cast off by other networks such as Friday Night Lights and Damages and even going so far as getting into highly publicized talks about saving other shows such as Lights Out. Apparently this was all a precursor to what they really want to do: original scripted programming. This is a bad idea for them, period, and you would think they would realize that considering the absolutely abysmal numbers that Damages has done for them. Ratings that are so bad that they won’t even release the season four numbers. The best we could do was find out what the total number of viewers over four days was for the premiere of season four from Variety (one million in four days, by the way).
The fact is that DirecTV subscribers like cable subscribers, subscribe for channels and networks, not specific programming. Unlike Netflix, DirecTV has no chance of becoming a programming provider because… well, they aren’t one. They are a service provider, not a content provider. As much as we appreciate the general concept of giving consumers more programming choices, DirecTV is in a position in the U.S. where they’re losing customers, not gaining them, and this isn’t something that is going to make anyone subscribe. We certainly wouldn’t.
Maybe DirecTV should focus on making their one product work when it rains or when a stiff breeze blows through instead of getting involved in something that’s going to be nothing but a loser for them. Here’s the press release on their new series, Rogue, which we’ll never get to see and DirecTV customers won’t care to see.
Via Press Release:
DIRECTV’s Audience Network Goes ‘ROGUE’
DIRECTV Orders its First Original Series from Entertainment One and Greenroom Entertainment
Series Stars Award-winning Actress Thandie Newton
EL SEGUNDO, Calif., May 10, 2012 – DIRECTV announced today that it has ordered ten episodes of an original suspense-drama, ROGUE, starring award-winning actress Thandie Newton (Mission Impossible 2, Crash) from leading independent studio Entertainment One Television (eOne) and Greenroom Entertainment. ROGUE marks DIRECTV’s first foray into commissioning an original drama series exclusively for its customers. Production is slated to begin in August 2012 and the series will premiere next summer 2013 on DIRECTV’s Audience Network.
ROGUE revolves around a morally and emotionally conflicted cop, Grace (Newton), who is tormented by the possibility that her own actions contributed to her son’s death. Grace’s search for the truth is further complicated by her forbidden relationship with the crime boss who may have played a hand in the crime. With the addition of ROGUE, DIRECTV expands on its commitment to offer quality, exclusive programming to its customers after establishing great success in providing a home and new creative life to Emmy-winning series such as Damages and Friday Night Lights, and exclusive, first-run series like Underbelly, The Slap and the upcoming series, Hit & Miss.
“There’s an excitement in the hallways of DIRECTV as ROGUE will be the first original series on the Audience Network that will be built from the ground up with the specific goal to provide DIRECTV customers with a premium entertainment experience they can’t get anywhere else,” said Chris Long, senior vice president Entertainment and Production, DIRECTV. “The unique partnership that Patty Ishimoto, vice president and
general manager of Audience Network, struck with eOne and Greenroom Entertainment and her relationship with Momentum Entertainment has helped realize that goal. Together they bring a wealth of expertise in the areas of production, global distribution, brand integration and sponsorship to our domestic distribution and marketing prowess.”
“ROGUE is a powerful drama which represents a new model for the entertainment industry by opening up maximum creative opportunities to assemble a stellar international cast led by Thandie Newton and topline writing and creative talent,” said Nick Hamm of Greenroom Entertainment. “Our launch of ROGUE in less than a year since I forged a partnership with Momentum Entertainment Group is a testament to the results-driven team behind this project. We are in the business of making premium contemporary dramas that have mass appeal. I’m thrilled to collaborate on ROGUE with such forward thinking partners as DIRECTV and eOne who see the potential of this new model to produce scripted television shows of the highest caliber.”
“eOne is thrilled to be collaborating with talented and creative executives like Nick and Matthew on ROGUE, the natural evolution of our excellent relationship with DIRECTV,” said Michael Rosenberg, executive vice president, U.S. Scripted for eOne Television. “Adding Thandie Newton to the mix confirms that we have all the right ingredients to make amazing television.”
ROGUE will be executive produced by renowned UK Producer/Director Nick Hamm for Greenroom Entertainment; John Morayniss and Michael Rosenberg for eOne; and Steven Marrs from Momentum Entertainment Group, who also helped broker the deal with DIRECTV. Series creator Matthew Parkhill (The Caller) will also serve as writer and supervising producer. In addition to airing on DIRECTV’s Audience Network, ROGUE will air on Astral’s The Movie Network (Eastern Canada) and Corus Entertainment’s Movie Central (Western Canada).
eOne will handle worldwide rights to the series in all media.
About Audience Network:
The Audience Network is a unique and exclusive television experience available only to DIRECTV subscribers. The channel first made its mark in 2008 (as The 101 Network) by partnering with NBC to produce and air three additional seasons of the Emmy Award-winning series Friday Night Lights and more recently became the exclusive home of the critically-acclaimed, Emmy Award-winning drama Damages starring Glenn Close. The network has become the premier destination for smart, innovative and critically acclaimed TV fare as we search the globe for the best new series such as Hit & Miss (United Kingdom), Rake (Australia), Call Me Fitz and Less Than Kind (Canada). The Dan Patrick Show, and its companion series The Box Score, keep sports fans up to date with the latest sports talk. Viewers also enjoy major events such as the annual DIRECTV Celebrity Beach Bowl and DIRECTV Old School Challenge.
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to 32 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.9 million customers access to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 12.7 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content. The company’s comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Benelux, France, Germany, Scandinavia, Australia, New Zealand and South Africa. Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, family programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 20,000 film and television titles, 2,500 hours of television programming and 45,000 music tracks.
About Momentum Entertainment Group
Momentum Entertainment Group (MEG) is the entertainment division of Momentum Worldwide and part of the McCannWorldGroup Companies (NYSE:IPG). Opening its doors June, 2011 MEG has hit the ground running with projects in production and development in both scripted, drama and comedy as well as digital content and alternative programming. Led by President Steven Marrs, and Head of Scripted Entertainment Nick Hamm, MEG is capitalizing on the vast array of existing marketing expertise within the McCannWorldGroup of companies. As a result it has forged ties with the Hollywood creative communities and helped produced high-quality content and productions. It connects talent, brands, and ideas with distributors to create world class entertainment properties.
About Greenroom Entertainment
Helmed by BAFTA award-winning Director and Executive Producer, Nick Hamm, Greenroom produces content across a range of genres and platforms including Hamm’s latest directorial feature film KILLING BONO. The hit 2011 comedy was released in the UK by Paramount Pictures and amassed critical success locally and internationally. In 2009, Greenroom produced FRESH!, a ground-breaking sitcom that marked the first comedy series for the BBC’s online platform, BBC Switch, and was then commissioned as a seven-part television series entitled Off The Hook for the BBC. Hamm’s recent appointment as Head of Scripted at the newly formed Momentum Entertainment Group in Los Angeles combined with worldwide partnerships spanning the UK, France and Italy, empowers Greenroom Entertainment to produce the highest quality international programming that challenges a global audience.